I really love these aye shadows.the colour pay off is amazing , they are so pigmented and creamy like butter, they apply so well and stay on all day long without creasing or anything.yes i do prime my eyelids before applying these, I use mac paint pot in soft ochre and I think these both are perfect match and the colours look amazing. i feel its a bit expensive for eye shadow singles so i will prefer palettes instead of single eye shadows, but yea if you want a specific shade then these are just perfect. I totally love Anastasia barely hills modern renaissance palette to bits and will highly recommend that. if you talk about singles, the most amazing black, overly pigmented and the blackest black i have ever seen is 'Noir' shade. if we talk about the packaging so these are singles so they just come in a pan and you can put it in a magnetic palette.